Projects
A curated collection of strategic initiatives, campaigns, and creative work I collaborated on that highlight my approach to marketing, strategy, and innovation. Each project reflects a mix of data-driven thinking, cross-functional collaboration, and measurable impact — from global brand activations to social programs launches.
Paris Olympics 2024 & Team Visa Summit
Content & Social Activation
Visa has been the partner of the Olympic Movement since 1986. The aim is to empower athletes and building a more inclusive world through sport.
​
The social activation focused on the Team Visa athletes performance and stories in the lead-up to the Olympics as well as real-time content creative informed by on-site performances.
#GetP@id
TikTok Hashtag Challenge
Visa's GetP@id initiative was a creator-focused platform designed to empower aspiring content creators by providing them with insights and strategies from established influencers. Through a series of videos and workshops, seasoned creators across the world share their experiences, offering guidance on building a personal brand, creating engaging content, and monetizing creative efforts.
The program covered various aspects of content creation, including travel tips, personal advice to avoid burnout, and practical workshops aimed at enhancing creators' skills.
Visa Live at The Louvre
Real-time Activation & Influencer Campaign
Launching their new ‘Visa Live’ Global Music Strategy in one epic, transformative and entirely unique event, Visa connected with millions of 
fans on social, in real life and on Roblox, at a concert like never before.
​
Visa created an impactful, cultural brand moment with Visa Live at le Louvre, directly increasing its positive image amongst Gen Z and young Millennials by rising in relevancy by 5%. Through 9.3 million social engagements and 77 media articles, Visa positioned itself once again at the forefront of the cultural conversation.
