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Resume

Experience

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2022 - Present

GLOBAL STRATEGY, CONTENT & OPERATIONS

Visa, Inc. 

📍 San Francisco, California, US

This role is creative, executional, and strategic, and involves responsibilities around:
 

  • the development of results-driven content creation and social media strategy efforts across all platforms to grow brand awareness.

  • increase engagement of online communities, drive fan growth and align all social media efforts to overall business and brand objectives.

  • driving the marketing efforts across all organic social media platforms for the brand and consulting on digital/social strategy and innovation.


As a senior member of the team, my responsibilities included:
 

  • content execution.

  • strategy of content.

  • social advertising, community engagement and social conversion.


With the constant influx of new platforms and trends, I am responsible for developing and implementing a comprehensive social media policy as well as the social media governance strategy, a structured framework for the business to manage its presence on social media platforms. It contains rules, processes and strategies that help the business understand and mitigate the risks associated with social media. I also lead the project management, day-to-day interactions, and publishing to the company’s social media global channels.

2017 - 2022

DIGITAL MARKETING MANAGER 

Visa, Inc. 

📍 London, UK

📍 Paris, France

As Digital & Social Marketing Manager in the Regional Hub in London and Paris my role was to:

 

  • support the co-ordination of the planning, implementation and reporting of the marketing communication plans and activities for all Visa Europe markets ensuring a consistent approach supporting hubs in implementing local marketing programs.

  • deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.

  • lead the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our audience, with a focus on Gen-Z and Millennials.
     

With strong digital skills, an in-depth understanding of social media, content marketing, SEO, PPC, and email marketing I have extensive experience in developing marketing strategies and 360 integrated consumer campaigns that are rooted in insights and embedded in culture.

2016 - 2017

GROWTH MARKETING MANAGER 

BrandMaker UK

📍 London, UK

Serving the UK and Ireland, BrandMaker UK/IRE is the regional headquarters for BrandMaker GmbH, Europe’s #1 Marketing Resource Management provider.
 

As a Growth Marketer in the SaaS space, I specialized in driving full-funnel marketing initiatives—blending strategy, content, design, and automation to accelerate user acquisition, conversion, and retention.
 

  • Designed and executed multi-channel growth strategies for SaaS products, with a focus on email marketing, content creation, and conversion-optimized web experiences.

  • Built and managed automated email marketing campaigns (drip, onboarding, re-engagement) to improve user activation and retention.

  • Created high-performing sales enablement materials—including pitch decks, one-pagers, and case studies—to support the sales team and shorten the buyer journey.

  • Led website content strategy and UX improvements to boost lead generation and reduce bounce rates; collaborated with design/dev teams to execute landing pages and A/B tests.

  • Developed SEO-driven blog and resource content to attract qualified leads and establish brand authority in competitive markets.

  • Partnered with product, sales, and customer success teams to align messaging and ensure consistency across all growth touchpoints.

  • Monitored funnel performance and campaign KPIs using tools like HubSpot or Google Analytics to continuously optimize strategy.

2015 - 2016

MARKETING MANAGER 

Media Trust

📍 London, UK

Media Trust is the UK’s leading communications charity. For over 20 years, MediaTrust works with the media industry to empower charities and communities to have a voice and be heard.

 

Working in alliance with the UK’s top media and communications brands and corporate members like BBC, BT, Weber Shandwick, Google and many more, they develop creative communications programs for charities and communities for social good.

​

In my role I led the marketing efforts to increase visibility, drive engagement, and support fundraising and partnership / sponsorship initiatives:
 

  • Developed and delivered integrated marketing campaigns across email, social media, and web to promote training programs, events, and partnerships.

  • Created compelling content and visual assets to elevate the charity’s storytelling and highlight impact across digital platforms.

  • Collaborated with corporate partners, media agencies, and internal stakeholders to amplify campaigns and build brand awareness.

  • Produced newsletters, donor communications, and fundraising materials tailored to diverse supporter segments.

  • Used analytics tools to track campaign performance, report on KPIs, and inform strategic planning.

2012 - 2014

MARKETING MANAGER 

Oracle 

📍 London, UK

With more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems.

In this role I was responsible for:

• managing the brand's communications  programs and events.
• provisioned the public relations services to develop and drive strategic and tactical programs.
• cultivated and maintained the relationships with relevant IT and industry media.
• provided communications counsel and support to all management teams.
• integrated communications plans within local marketing campaigns.

Education

2025

UNIVERSITY OF SUSSEX

MSc, International Marketing

📍 London, UK

The program was designed to explore the complexities of global marketing in a digitally driven world.

 

I focused on key areas such as international brand management, consumer insights, digital marketing strategy, and market research — offering both academic depth and practical application.

 

With a strong emphasis on cross-cultural communication and ethical marketing practices, the program offered the skills to lead marketing efforts across diverse international markets.

 

My goal is to leverage this experience to further advance my career in Global marketing, where I can combine strategic thinking with creative storytelling to shape meaningful, global brand experiences.

2023

CORNELL UNIVERSITY 

Advanced Brand Strategy & Social Media Content

📍 San Francisco, California, US

The program focused on the building blocks for the brand purpose by understanding the target audience and crafting integrated marketing communications.

 

It explored steps to create a brand positioning strategy for any market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market.

 

Define brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.

Skills

Entrepreneurial Mindset

Go-to-Market Planning

Creative & Production

Teamwork & Collaboration

Digital Strategy & Analytics

Paid Media

Languages

English (proficient)

French (proficient)

Spanish (proficient)

Italian (proficient)

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